Unbound Sound is a boutique music library and licensing platform built for creatives by creatives. As a designer and art director with Empty Cart Studios, I contributed to the visual development of a pre-launch campaign designed to amplify the brand’s identity and introduce the platform to a wider creative audience.

The project called for digital assets that could capture the energy of bodily movement and human experiences while positioning Unbound Sound as a contemporary resource for artists, content creators, brands, producers, and composers. The goal was to create a campaign that felt immersive, intentional, and connected to the way music can shape visual storytelling.

Because Unbound Sound exists at the intersection of music, licensing, and creative production, the campaign needed to feel both functional and expressive. The visual direction centered movement, rhythm, and atmosphere, translating the feeling of sound into a flexible digital system.

Each asset was designed to support brand awareness ahead of launch while speaking directly to creators who may want to use their music as part of their storytelling process. The result was a campaign that felt polished, motion-forward, and adaptable across social and digital platforms.

• Produced a suite of 30+ custom-designed assets across campaign touchpoints

• 32% increase in audience growth across social platforms

• Contributed to high-performing campaign posts, with select content reaching a 20% engagement rate