PROOF is a 90's inspired apparel company that draws inspiration from Gen-Z vibrancy, 90's women's hip-hop fashion and pays homage to the legacies of Lil Kim and Foxy Brown. As the Lead Designer and Copywriter, I designed a variety of logos, out-of-home posters, and social posts to promote PROOF, its brand, and social channels.

In alignment with PROOF's mission and vision, I sought to create eye-catching brand assets that reflected a fresh yet nostalgic visual experience. With this in mind, I created an identity that felt bold, inspiring, and feminine.