Roll to the Polls was a social-led campaign committed to helping people overcome barriers in getting to the voting polls during the 2022 mid-terms. As an intern on Lyft’s in-house brand design team, I co-designed, pitched, and art directed this partner toolkit. This was created for community partners to post on their social channels. This toolkit includes static social posts, a digital one-pager, illustration, motion graphics, and digital stickers. I was asked by the Creative Team to source photography, create mood boards for art direction. type treatments, and a digital instructional PDF.

Roll to the Polls’ audience consists of diverse Gen-Z’ers who prioritize digital fluency and social interaction. With this in mind, we set out to create a toolkit and campaign that was smart, vibrant, and fun.