GlossGenius is a beauty-tech platform that provides booking, payments, marketing, and business management tools for industry professionals.

As a contract social designer, I worked with the GlossGenius creative and social teams to develop monthly social content. The work included shareable graphics, memes, client-facing assets, and original design concepts created to engage beauty professionals, support brand storytelling, and strengthen the overall visual direction of GlossGenius’ social presence.

GlossGenius’ audience is entrepreneurial and deeply connected to the culture of beauty and self-expression. The social system needed to feel elevated but not distant, playful but still polished, and useful without losing its personality.

Working within the existing brand system, I designed assets that leaned into clarity, beauty and visual consistency. I used existing templates, while establishing design treatments while others introduced new layouts and treatments that helped define the future look and feel of GlossGenius’ social content. The goal was to create posts that felt native to the brand’s social channels while still reflecting the sophistication of the modern beauty-tech brand.